The Denim Guide

Looking for damn good denim? You’ve come to the right place.
Here’s a guide to our best-selling silhouettes, fabrics, and styles.

Our Signature Silhouettes

Select a silhouette below to learn what makes each one unique.

Slim
2 Items

Straight
2 Items

Relaxed
2 Items

Straight

Staple jeans

you can wear

anywhere and

everywhere.

Slim

A sleek,

classic cut

that’s easy

to dress up

or down.

Arc

A truly

effortless

shape that’s

ahead of the

curve.

Damn Good Reviews

“Holy grail everyday jeans. I've only taken them off when I thought people might notice I keep wearing them."

—Katie J. on Original Cheeky Straight Jean

The Stretch Scale

We’re setting the standard for clean denim.

Denim is typically a dirty business. So when we launched ours in 2017, we made a commitment to do things differently. Here’s what sets our denim apart.

The World’s Cleanest Denim Factory

We make all of our jeans at Saitex, a LEED-certified denim factory that recycles 98% of its water, uses renewable energy produced onsite, and repurposes byproducts to create affordable homes. Learn more here.

Certified Organic Cotton

We’re moving all our cotton to certified organic by 2023. Why? The use of crop rotation, cover crops, and organic fertilizers create rich, life-supporting soil, which results in cleaner water, safer workers, and a healthier planet. Learn more here.

Zero Waste To Landfill

Geodis—our partner distribution center in Kutztown, PA—is 100% landfill-free. That means it utilizes various recycling, reuse, and waste-to-energy programs and packages all of our products in renewed poly bags. Learn more here.